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First Name* |
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Last Name* |
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Email* |
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Company* |
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Address |
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City |
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State |
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Zip |
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Country |
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Phone* |
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Fax |
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Business Need |
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What needs to be improved? |
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How can the program's success be measured and what might be the payoff? |
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What do we want to accomplish? |
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Who do we want to accomplish it? What are they like in terms of
demographics (ages, sex, income, collar, location, etc). What psychologic
attributes should we consider (attitudes, lifestyle, concerns, etc.). How many
are there? Who are the support providers? |
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How do we want them to accomplish it? |
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Where, when, and how? |
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What is your relationship with these targets? Are there any leverage
points within the group – key opinion leaders, recent winners, highly motivated
participants? |
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What has worked well in the past and what has not? |
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What is your budget? |
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Are there any considerations? Urgency; Seasonalities |
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What themes can be considered? What has been used in the past? |
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Any advertising themes? We will need camera-ready art for logos,
company colors, trade characters, etc. |
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Other helpful notes: |
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